Welcome to your commercialization lab, where we use data to grow your business.
We set up and operate tailored business development solutions for companies working on the toughest problems.
Who we are
We are a commercialization lab that works with startups and businesses to quickly identify business development pathways and execute the commercialization potential of their products and services in those new, expansive markets.
As experts in innovation and rapid expansion, we work on the toughest commercialization problems and infuse startup-speed experimentation for businesses looking for hyper-growth.
Our Values
We are all about integrity, perseverance, and experimentation. These concepts are what make our services superior to out-of-the-box advice you’ll hear from a career business developer.
Integrity
We use human intuition and data to inform our decisions.
Businesses plateau when you lose touch with customers and stop making data-informed decisions. We don’t use arbitrary external data to make decisions about your business - we take your unique offering and tailor your positioning using insights that we’re hearing from your customer base.
Perseverance
We make sure you’re in the market 365 days of the year.
Opportunities dry up when you take your foot off the gas. We ensure there are always growth experiments taking place, so we never lose pace and can set every single quarter up for success. We test new messaging every 2 weeks so you’re always optimized.
Experimentation
We are always ideating and testing your best approach.
Staying comfortable with what worked yesterday won’t bring you to the next level. We are always testing multiple hypotheses and tracking performance data to provide timely, useful and actionable recommendations to our clients.
Service Packages
For early startups looking to explore market opportunities
✓ Guided onboarding to establish your market opportunities
✓ Find and reach out to 100 leads per month
✓ We will qualify leads for you, est. 10-15 qualified intros per month
✓ Receive a managed salesperson for manual outreach (1hr/day) with AI-enabled admin support
✓ Access to all discovery call recordings and transcripts
✓ All GTM efforts overseen and strategies approved by GGL leadership
✓ Weekly Insights & KPI Updates on Fridays
For startups and businesses looking to find new markets with speed
✓ Guided onboarding to establish your market opportunities
✓ Find and reach out to 300 leads per month
✓ We will qualify leads for you, est. 20-30 qualified intros per month
✓ Receive a managed salesperson for manual outreach (3hr/day) with AI-enabled admin support
✓ Access to all discovery call recordings and transcripts
✓ All GTM efforts overseen and strategies approved by GGL leadership
✓ Weekly Insights & KPI Updates on Fridays
For startups and businesses ready to grow into markets with focus
✓ Guided onboarding to establish your market opportunities
✓ Find and reach out to 1k leads per month
✓ We will qualify leads and close deals on your behalf
✓ Receive a full-time managed salesperson for manual outreach (8hrs/day) with AI-enabled admin support
✓ Access to all discovery call recordings and transcripts
✓ All GTM efforts overseen and strategies approved by GGL leadership
✓ Weekly Insights & KPI Updates on Fridays
Packages start at $1,750/month
All contracts require a 6-month or 12-month commitment to set us up for success
Schedule a Readiness Assessment
Not sure if the Green Growth Lab is right for you? Scheduling a readiness assessment with us today and we can determine if your company is ready to make the most of our services.
What we’ll discuss during your readiness assessment:
✓ How we set up and run commercialization experiments
✓ Your financial performance to-date
✓ The goals you have set for the next 6-12 months
✓ Software and automations we’ll set up for you
✓ What to expect and time requirements (e.g. onboarding, hypothesis development, ongoing testing & expansion)
✓ Any other questions you have!
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!